In the construction industry, the revenue backbone is the hard work of individual craftsmen and craftswomen. They work, in most cases, in dangerous settings and outdoors – and always on the clock. So when this company needed to reinforce their #1 corporate value – safety – they decided to bestow individual craft workers with cast metal medallions and buckles. The success of their safety recognition program emanates from the use of a theme, Heart of Zachry, the artistry … heart in the palm of a welders glove … and the poetic message from the division president that honored the “hands” of craftsmanship. This program has succeeded in inspiring safety behavior at Zachry for more than 16 years to date.