How does a growing professional recruitment and staffing firm inspire camaraderie and unity while tripling sales and opening offices in new locations?

Bruce Whitaker, founder and CEO, expressed his challenge this way: “Although we can fly new employees in to Houston headquarters for a week, the obstacle was transferring the knowledge and inspiring the message for a lasting impact. And that’s where we came up with the Whitaker Way modeled along the lines of the Big Blue Way for IBM chronicled in the book Good to Great.”
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Our contribution was to create a custom physical representation of the Whitaker companies trademark. To us the “W” in their logo symbolized a bar graph that finished “off the charts.”
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Each year at the State of the Business meeting, each division manager presents how their group performed and their goals for the coming year. As a wrap-up, Bruce bestows the Whitaker Way award, “It is important to me, annually, to honor an individual who, based on the opinions of co-workers throughout the company, has modeled our company’s Core Principles of respect, balance, professionalism, performance, integrity and teamwork.”
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The individual honorees we learned later would display the medallions at home … treasured physical symbols of excellence that last years beyond caps and jackets.
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“The artistry of the lobby display visibly reinforces the honored recipients and is a daily reminder of Whitaker’s Principles to employees, clients and visitors.”


For organizations that aspire to improved performance,
we design recognition programs for executives
that visually anchor employee excellence
in a way that deepens culture
and gives work intrinsic value and meaning.